The LASSO Marketplace Buckles Down to Help Uprooted A/V and Event Professionals Get Back to Work, Faster Due to the Crushing Impact of COVID-19 on the Live Event & Entertainment Industry.
– The LASSO Marketplace connects the best event & entertainment companies to talented audio visual and event professionals. It’s a free resource for event crew to get back to work, faster and be a part of aiding the industry rebound from the devastating COVID-19 disruption –
NASHVILLE, Tenn., Charleston, SC and ATLANTA, March 24, 2020 – LASSO, a leading provider of technology platforms built for the live event & entertainment industry, is intensifying their efforts to connect the top event & entertainment companies, with the best audio visual and event crew to ensure the industry can rapidly and powerfully rebound post-COVID-19.
“Events are an important facet to American culture,” said Angela Alea, president of LASSO. “People were made to gather, to celebrate, to experience life, as a community. However, the COVID-19 pandemic has resulted in this industry coming to a screeching, and devasting, halt. It’s already been absolutely destructive for the millions of people that call this industry their home. Sadly, the event and entertainment industry was one of the very first and will be one of the hardest hit by this pandemic.”
“However, events are going to come back. We are already seeing events being rescheduled for the late summer and early fall,” continued Alea. “Companies have been forced to lay off the majority of their event staff and freelancers during this time and will be challenged with how to staff and produce twice the number of events in the fall, with half the people. That’s why we’ve intensified efforts within our LASSO Marketplace platform to connect these companies, with qualified crew. It’s our priority to help safeguard the industry and enable both companies and crew to bounce back in the most effective way possible.”
The LASSO Marketplace was created with input from thousands of event companies. What LASSO found was that everyone struggles with the same thing – finding qualified crew in the right place, available at the right time, with the right skill set. The LASSO Marketplace is a curated and compliant platform that connects the best event and entertainment companies with the best event crew. Companies can access this marketplace from the very same integrated platform that they use to organize, schedule, communicate with, track time, and manage their people and their processes.
“It’s our job to make it easy for crew to be found by the top event and entertainment companies and get them back to work, faster,” concluded Alea. “We, as consumers of concerts, sporting events, and conferences, can never fully appreciate the talent of these folks and the work they perform to put on a good show. We all have to work together to ensure America continues to have these amazing experiences that allow us to connect with one another.”
If you work in the event industry and would like to register to be a part of the LASSO Marketplace, go to: http://www.lasso.io/register-to-work/
About LASSO
LASSO is a workforce management software company dedicated to helping event companies manage their mobile talent – from electronic onboarding and document management, to crew scheduling, communication, time-tracking, travel management, spend forecasting, payroll, and more. The LASSO platform and mobile app were created to tackle the unique challenges faced by event companies when managing their on-the-go workforce. LASSO recently announced the launch of the LASSO Marketplace – a curated, compliant, and cost effective database of crew that event companies can tap into in order to expand their talent pool when they need it, where they need it.
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